Upwardly is a marketing services company that delivers online advertising on behalf of advertising agencies and brands. This policy describes how we collect, use, and disclose information through the use of digital advertising technology.
Upwardly purchases online advertising on behalf of our clients. We use a range of ad-serving and pixel-serving technologies, which come into contact with users' computers through their Internet browsers. When our technologies recognize a user’s computer, we may serve an advertisement based upon that computer’s past online behavior. For example, if a user has visited a website that sells shoes, we may serve that user advertisements for shoes. Our service recognizes the activities of the particular computer’s Internet browser, not a particular user.
INFORMATION WE COLLECT
Through The Use of Our Services
Upwardly does not collect personally identifiable information (PII) (name, address, phone number or email address). We don’t store or request anything of the PII nature. We do not collect your name, phone number, physical address, or email address. Our clients/partners also do not share this information with us, and we require that they either not collect PII, or, that they not include PII with anonymous data they may share with us.
Through This Website
OPTING OUT OF TARGETED ADVERTISING
Cookie-Based (Web Browser) Advertising
If you wish to opt out of cookie-based ad targeting by Upwardly, you can do so by visiting the NAI Consumer Opt-out page. Upwardly currently uses advertising technology from AppNexus, Inc. and Google Inc. -- you may select just those two opt-outs, or opt-out of cookie-based targeting from all NAI member companies. After opting out, Upwardly will no longer collect non-personally identifiable information from your computer for cookie-based targeting purposes. However; you may still see advertisements served by us. These advertisements will no longer be targeted based upon your online behavior. We will also continue to collect and use non-personally identifiable information for statistical and reporting purposes (but not for targeting). When you delete your cookies, change browsers or use a different cookie, the opt-out cookie may no longer work and you will have to revisit the NAI Consumer Opt-out page to opt out again.
Mobile App Advertising
Mobile device system software such as Apple iOS or Google Play Services provide an opt out choice that is communicated to companies providing in-app advertisements. For more information, or to opt out using these mechanisms, consult your device settings.
Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device. You may also be able to stop the collection of location information by particular apps by adjusting the settings for individual apps or following the standard uninstall process to remove specific mobile apps from your device.
CHANGES TO THIS POLICY
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